Companies with inventive products sometimes struggle to translate on a level that makes very quick to understand their novel offering.
With Excista we started with the basics, researching the competitors, understanding the product differences, learning about the audiences and honing in on the opportunities to help make the client rise above the competition.
We wanted Excista to develop a deeper connection with their existing customers while creating new opportunities at the same time. We developed their brand messaging first, “Innovative Thermoplastic Solutions”. From there we worked on the identity and how they compete visually with larger companies. It turns out our simple and bold identity expands to a cohesive digital experience.