HSTpathways, an ASC software company, approached us to redesign their website. After our initial meeting with the company, we realized the company needed a brand refresh. We designed and developed concepts that showed how HSTpathways could differentiate themselves in the market by approaching their brand as a whole.

In the end we had a clear message "HSTpathways, defining how ASCs connect". From there we designed ideas based on connecting ASCs to physician offices, patients, multi-facility enterprises, and hospitals & healthcare networks. Our design concepts have been extended to banner ads, print ads, brochures, datasheets, company products and conference booths.

Brand messaging

hstpathways brand messaging

Brand color

brand colors for hstpathways

Web design

Web design and development

Brochure design

brand brochure design
Datasheet design

Video marketing campaign