HSTpathways, an ASC software company, approached us to redesign their website. After our initial meeting with the company, we realized the company needed a brand refresh. We designed and developed concepts that showed how HSTpathways could differentiate themselves in the market by approaching their brand as a whole.
In the end we had a clear message "HSTpathways, defining how ASCs connect". From there we designed ideas based on connecting ASCs to physician offices, patients, multi-facility enterprises, and hospitals & healthcare networks. Our design concepts have been extended to banner ads, print ads, brochures, datasheets, company products and conference booths.